There is an interesting phenomenon taking place in our society. I don’t know what to call it but I know it has to do with faith. It is best illustrated by what happened during the Super Bowl this past Sunday.
The Super Bowl has become a “larger than life” event. It’s no longer just the game that attracts international attention, but everything around the game is planned, orchestrated, reported and analyzed the following week. Take the television commercials for example. Companies compete to see which one can produce the best commercial – and by best I don’t mean the most excellent or finest commercial, but the one that will create the most buzz (conversation) in the following days and weeks.
That’s where this phenomenon took place. Fox Sports who broadcast the Super Bowl rejected an ad produced by Fixed Point Foundation for violating their guidelines as being too religious. One secular news site reported the following:
The ad, which was produced by the Fixed Point Foundation, showcases a group of guys who wouldn’t be out of place in a beer commercial gathered around a big screen yelling at the TV during a football game. After a close-up of John 3:16 is flashed onscreen, they wonder what the verse means and use a smart phone to look it up. That’s it. (The Atlantic Wire)
The commercial ended by showing the web address Lookup316.com under which was written A message of hope. That’s too religious. If you would like to watch the commercial you can see it here and judge for yourself.
Here’s the catch. The Super Bowl featured ads ranging from cars to snack food to tires to shoes to alcohol. Most of them were not offensive, but then there were some. Take for example the ads by GoDaddy.com (you can’t see it here) that featured two gorgeous women walking nude through a set to film a commercial (a commercial within a commercial) while the camera crew stared without a hint of impropriety. Apparently it’s ok to promote nudity and lust to young boys watching the Super Bowl but not John 3:16. It’s ok to advertise alcoholic drinks that have the potential to destroy families but not a message of hope that has the potential to restore families. That’s the phenomenon that I’m talking about. Which commercial would you rather have your twelve year old son watch? Somebody has their values messed up and I suggest it’s Fox.
Even if Christians can’t have their commercials shown on the biggest stage of the year that’s no excuse for hiding our faith. Christ spoke clearly and forcefully to the issue when He said, You are the light of the world. A city that is set on a hill cannot be hidden. . . Let your light so shine before men, that they may see your good works and glorify your Father in heaven (Matthew 5:14, 16).
Let your light shine this week.
Stay in the Word